Brocade eyes market expansion in Malaysia

By JO TIMBUONG
bytz@thestar.com.my

NEW PLANS: (l-r) Ong, Springlab Distribution Sdn Bhd director Desmond Low, and Tan after a media briefing about Brocade’s plans for Malaysia.

PETALING JAYA: Networking solutions provider Brocade Communications Systems Inc is on a full speed marketing drive to further expand its presence in the country.

The company forecasts that the number of datacentres will double in Malaysia in the course of four to five years and will need networking solutions.

Brocade Malaysia’s newly appointed country manager Sean Ong said the ICT (information and communications technology) industry in the country is growing.

He said enterprise IT spending this year is forecasted at RM31.5bil, which is 6.1% more than what was spent last year.

“There is an increasing number of datacentres and there are also those that need to update their equipment. We’ll be working with our channel partners to identify these datacentres,” he said.

Ong said the Government has also introduced the Green Building Index, where organisations are rewarded if they adhere to GBI guidelines. A criterion that organisations must fulfil is to ensure that they use energy-efficient equipment.

“We’re sure many organisations will be encouraged to go green so we see tremendous opportunity there as well,” he said.

Organisations also have to deal with today’s work trends where employees are more mobile, prefer to use their own smart devices, and richer content is more widely available.

According to Gina Tan, Brocade regional director for South-East Asia, existing and new datacentres will need fresher infrastructure to cater to these trends.

“These datacentres will need simplified – in contrast to the complicated – wires that they ran them before,” she said at a media briefing.

Technologies like Brocade’s HyperEdge technology, Tan said, can help businesses easily adjust their networks to meet today’s data needs.

HyperEdge technology, Brocade claims, enhances a wide range of LAN (local area network) based applications such as unified communications and security, while paving the way for emerging trends and applications such as BYOD (Bring your Own Device), enterprise mobility, rich content and virtual desktop infrastructure.

The technology can be managed from a single point that enables users to manage their entire access switching layer – from software upgrades to monitoring tasks – as if it were a single device.

HyperEdge also allows users to mix and match premium and entry level switches within a single stack so that entry-level switches inherit all of the feature richness of the premium switches in the stack.

This allows users to build stacks that cost far less and can also extend the lifespan of the switching infrastructure.

This technology will be available on Brocade’s stackable switch portfolio, including the Brocade ICX and Brocade FCX switch families, through a simple software upgrade.

For more information on the technology or products, go to www.brocade.com.